Wednesday, November 26, 2008

Written Report for Color & Fashion Trends

INTRODUCTION

I have selected BALENCIAGA for the brand audit assessment.

Balenciaga in my eye is quite a elegant brand for upper class. Although it didn't make haute couture anymore. The ready-to-wear collectons are still stunning to me. I especially love the silhouettes of Balenciaga clothings.


I would like to use this paragraph to conclude the history of Balenciaga.
"1937-1968, when Cristobal Balenciaga made his name during Paris's golden age of fashion; and 1996-2006, charting the dramatic revival of the House of Balenciaga under Nicolas Ghesquière, one of the most widely admired and celebrated new designers in contemporary fashion."



COLOR PREFERENCE

“Be natural, in order that everything may truly come from within you.” Cristobal Balenciaga

I think that might be one of the reasons affecting Cristobal Balenciaga on using color on his designs. Monochromatic, analogous and achromatic color schemes are mostly used. And so as Nicolas Ghesquière. He is always being metioned that he can make Cristobal Balenciaga's design into something new yet keep the brand original style. And what i discovered in this project is, despite the style, cutting, etc. The color system they used are quite similar. They both love using mono-chromatic and analogous colors on an outfit.

However, it's not always true in nicolas's design. And i will further explain it in next section.



BRAND COLOR

Black, grey and white, the netural gray, are definitely used by nicolas in every season. But i think that the brand color of BALENCIAGA is not that simple.

Nicolas likes using tint, tone and shade colors. It's rare to see high chroma in his designs. Except that, he sometimes would like to use high intensity color in a very low proportion to highlight the outfit. Otherwise, mono-chromatic, analogous and achromatic color schemes are the most commonly used.

His theory of using high intensity colors is selecting the complementary or split complementary colors of the main color of the outfits. Or just matching with black and white. But note that, the proportion of it may just a binding of hem finishing or something very minor.



COLOR TREND PREDICTION FOR 2009 F/W

After the trend of Bohemia in 2009 Spring, colors expressing exoticism is still in trend. Due the the Fall and Winter, the color may have some variation. Hues in lower chroma will definitely give a warm feeling. That's what "Silent Agitations"- warm and lightened neutrals interplay, in ambiguously multi-colored tone-on-tone, with deliciously tinted suaves.



INSPIRATION FOR MY COLLECTION

Sculpture structured clothing must be a hit. I want to create great volume on my outfits in 3-D dimesion. At the same time, keep the "nutcracker style" which match the feeling of fall/winter clothings. Army look is always popular in winter.



COLOR FAMILY FOR MY COLLECTION

Beside the brand colors of Balenciaga, I will use deep red (PANTONE 1807 C), beige (PANTONE 7402 C) and turquoise (PANTONE 345 C) that can help making complementary or split complementary color combination. And these three hues are in low chroma that match BALENCIAGA style.

Monday, November 24, 2008

a walk in Causeway Bay

i'm now more aware of color used in each garment and even window display
this is what i see when i hang around in CWB....
*photos are reflected by blue light, the color may be affected in the photos...
but still, the color inside the store is realistic
see by chloe

PATRIZIA PEPE FIRENZE




agnes b.

Vivienne Westwood



CLUB MONACO

all of these stores use white as the main color in their interior design
esp. for the wall
i remember what i learn in previous lectures....
white color can help create more space in visual
that's the reason why most of the store use white color
at the same time, it give a impression of tidy and unity



DKNY
DKNY is quite a special case in between these stores
yellow and purple colors are the complementary colors to each other
it is more eye catching to the passers-by


it's quite interesting to be conscious of these little things =]

Thursday, November 20, 2008

My collection for BALENCIAGA 2009-10 Fall/Winter

BALENCIAGA 2009-10 Fall/Winter
"The Nutcracker Sculpture"


there are 8 outfits in total
low chroma color create a warm feeling that suit for the season
some outfits used complementary or split complementary colors that make it more eye-attractive
army look is always trendy in every winter
the collection made some variation on army look
the outfits are cool, at the same time, very feminine
the silhouette is what "BALENCIAGA style" is
bulky and volume shoulder pad and skirt show a lot BALENCIAGA style

collection sketch



























Saturday, November 15, 2008

color scheme of brands campaign










it's really amazing that different color family will create totally different ambience

Wednesday, November 12, 2008

processing...

just want to upload my progress right here..





Sunday, November 9, 2008

color scheme for my collection

all brand colors are kept

deep red (PANTONE 1807 C), beige (PANTONE 7402 C) and turquoise (PANTONE 345 C) can help making complementary or split complementary color combination
and these three hues are in low chroma that match BALENCIAGA style

hope i can develop a interesting collection.....!

Thursday, November 6, 2008

my collection draft...


this is my collection sketch for BALENCIAGA 2009 Fall/Winter

reminded that the theme is "the nutcracker sculpture"

i'm still thinking the color family of it...................

Wednesday, November 5, 2008

i love Danny

i really love this fashion illustrator - Daniel Jonathan Roberts a.k.a. Danny

these are some of his work...


Sunday, November 2, 2008

inspiration for my collection

According to German folklore, they were given as keepsakes to bring good luck to your family and protect your home.

Sculptures de sables géantes au Touquet.Pas-de-calais/France.


i have selected "the nutcracker sculpture" as my collection's theme

i want to create great volume on my outfits in 3-D dimesion
at the same time, keep the "nutcracker style" which match the feeling of fall/winter clothings


Nutcrackers in the form of wooden carvings of a soldier, knight, king, or other profession have existed since at least the 15th century. These nutcrackers portray a person with a large mouth which the operator opens by lifting a lever in the back of the figurine. Originally one could insert a nut in the big-toothed mouth, press down and thereby crack the nut. Modern nutcrackers in this style serve mostly for decoration, mainly at Christmas time.

*summary from http://en.wikipedia.org/wiki/Nutcracker


Sculpture is three-dimensional artwork created by shaping or combining hard and or plastic material, sound, and or text and or light, commonly stone (either rock or marble), metal, glass, or wood.

*summary from http://en.wikipedia.org/wiki/Sculpture

Thursday, October 30, 2008

class exercise no.4

after coloring 30 sets of collection, you can really get finer planned outfits
it is possible to color more than 30 sets to reach a better result




Monday, October 20, 2008

Premiere Vision Color Trends Autumn Winter 2009/2010






observing/taking/upsettingattracting/joking/saturating/rebounding/interpreting to revive a combative confidence and creative boldnessfearlessly experimentingflaunting fantasy without guiltbeing moved by reckless handlesprovoking unusual behaviorsrunning away with heavinessabandoning consensuseluding codes/ intersecting referencesshuffling aesthetic boundarieslinking technology and an environmental consciencesetting differences ablazedrawing on fabric and color as generators of energystrengthening the positive tensions within the fashion whirlwindto thrust ourselves into the futureand radiate with optimism

The Color Trends for Autumn/Winter 2009/2010 Season
--Seizing on color as a power source to jolt colorful tensions.
--Maintaining equal pressure on liveliness and neutrality and encouraging luminosity.
--Heightening intensity, and circulating energy in a positive, rippling or alternating current.

Electric Shocks
Deeply colored darks contrast in a binary and high-voltage cadence with subversive and grating brights.

Flamboyant Resonance
Volcanic condensations intersect, in an undulating and explosive harmony, with voluptuous incandescence.

Silent Agitations
Warm and lightened neutrals interplay, in ambiguously multi-colored tone-on-tone, with deliciously tinted suaves.






Friday, October 17, 2008

brand color of BALENCIAGA

black, grey and white, the netural gray, are definitely used by nicolas in every season

but i think that the brand color of BALENCIAGA is not that simple


he likes using tint, tone and shade colors

it's rare to see high chroma in his designs

except that, he sometimes would like to use high intensity color in a very low proportion to highlight the outfit

otherwise, mono-chromatic, analogous and achromatic color schemes are commonly used



and his theory of using high intensity colors is selecting the complementary or split complementary colors of the main color of the outfits

or just matching with black and white

but note that, the proportion of it may just a binding of hem finishing or something very minor



to conclude, below shows my belive of BALENCIAGA's brand colors

Color trend prediction- Fall 2008 Winter 2009


Purple Aubergines Color Mood Board
Purple has established itself as colour of note in the latter part of this first decade of the new millennium. The central models in the mood board above all feature purple tones worn at the Dior catwalk show. The regal colour moves through shades of lilac, to deeper aubergines, and culminates in a more inky base of dark deep deep blues. This heralds the return of inky navy as a fashion tone after a long spell in the wilderness.


Red/Orange Color Mood Board

The main fashion trend for Autumn 2008/9 hinge on a good strong fashion colour palette, which is rich and earthy. Such beautiful hues mean there is no better time to buy winter coats in colors that suit every complexion.

Fiery red with the tone which is found only on the ripest tomatoes is one of the more joyful new autumn fashion trends for colours of 2008. Red is a base for footwear, shoes and handbags as well as leather, satin and folkloric rose embroidery. It's perfect for party dresses to wear in the holiday season and looks wonderful when set against ruby red gemstones, garnets or Swarovski crystals.


Winter White Cream, Taupe & Cocoa Mood Board
The classic fashion mood board for winter features light shades of tangerine orange and crushed brown sugars. What you also get is a warm earthy palette that soon meets cappuccino, taupes and pink based cocoa. As winter is the coldest season, these colours often are so watered down and pastel they become a tint of winter white.

Those same taupe and cocoa pink tones develop sorbet like tints when white is added to them; the resulting soft dusty hues are pretty and gently feminine.

Autumn 2008/9 is about new colour, about hues of depth with the warmth of the renaissance palette.


Apricot Golds Color Mood Board
The golden apricot fashion mood boards feature citrus greens, melt creamy banana, and rust. Animal skin prints highlight the importance of the rich ginger and tortoise tones. This season watch out for shoes and bags in golden toned leopard prints.

Summary of the Colours for Fashion Mood Boards

Autumn and Winter 2008 a fashion colour palette of burnt ochre, cork, putty, bisque, honey, rich amber, brandy, mushroom and earthy terracotta. There are also tones of auburn bronze, sienna, warm chocolate, crushed damson, dusty pink, rose petal, claret, maroon, rich aubergine, blackberry and midnight sapphire.It is a colour palette of rich hues as illustrated by the mood boards on this page.





all mood board copy from Fashion-era.com